Social
Updating Your LinkedIn Profile for Prospecting & InMail Campaigns
September 21, 2021
•
2-Min Read
Your followers are still spending time online and you want stay connected to them! You might be unable to outrightly market or sell your hotel and service offerings right now, but you can focus on sharing content that aligns with your brand values instead. E.g., destination posts, health/wellbeing tips, food preparation hacks, positive posts or inspirational quotes etc. 3 -4 posts per week should be fine.
Ignoring Covid-19 or pretending like everything is normal can come across as inauthentic at best, and tone deaf at worst. Let your followers know that you’re listening and acknowledge the current reality for people and for businesses.
Some of the activities and pieces of content you had planned might be better saved for another time. We recommend rethinking your content and social media plans to ensure that they are suitable given the current situation and whatever lockdown restrictions might be in place.
Keep your followers regularly updated with important information like changing hours, restaurant/bar closures, or any interruptions in service etc. You should also talk up any safety program as people will continue to value signals of reassurance and safety.
Have empathy for your followers, & offer compassion. With this mind, think twice before posting memes! And be mindful of the tone of your captions and how it might be perceived
Don’t focus too much on trying to drive traffic to your website. Your posts should be aimed at educating, entertaining, engaging with and delighting your followers. Now is not the best time for hard selling. This does not apply to ancillary service offerings that are not affected by COVID-19 lockdown restrictions.
Keep a close eye on the news and conversation, and be sure to consider the context before replying or commenting on a situation. And note, sometimes it’s better not to say anything at all.