Social
Updating Your LinkedIn Profile for Prospecting & InMail Campaigns
September 21, 2021
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2-Min Read
After you make a sales pitch or contact a new lead, your prospect if interested will invariably look at your profile - and judge you by it. It is important that your LinkedIn profile is 100% complete and delivers a professional impression of both you and your organisation or business. This will help instill confidence in the right kind of decision maker within the relevant industries making them more likely to interact with you and your business offerings.
Make sure the picture is recent and looks like you, make sure your face takes up around 60% of it (long-distance shots don’t stand out), wear what you would like to wear to work, and if possible, smile with your eyes!
This can be your job title or you can turn your headline into a mini value proposition for the specific niche you’re targeting.
Add the relevant website URL and links to other relevant brand social media channels or showcase pages.
LinkedIn recommends that this should be written in the first-person. In your summary you have a chance to answer the question of why someone would want to do business with you, so make sure to demonstrate what sets you and the company apart. Show prospects how you help people like them. Demonstrate value in the first few sentences.
Reconfigure the descriptions of your prior work history to demonstrate how it’s connected to your ability to provide value to those that you do business with.
Be as specific as possible.
Share media and marketing collateral. Sharing case studies, white papers and other brand content helps to show what the business you work for is all about. It also ensures that If recipients of your InMail campaign decides to look up your profile, they would be impressed by your depth of knowledge and engagement in the industry.
Recommendations from people you’ve done business with or worked with carry a lot of weight and can be powerfully effective. So, ask a few bosses, clients, or colleagues to write one for you. You increase your chances that they will comply if you ask and offer a few sentences on what you would like them to mention.